ASOS

ASOS is a leading British online fashion and cosmetics retailer founded in 2000 and headquartered in London, United Kingdom. The name “ASOS” stands for “As Seen On Screen”, reflecting its original concept of selling fashion inspired by celebrity styles. ASOS operates primarily as a digital-first global fashion marketplace, offering over 850 brands alongside its own private-label collections. The platform ships to more than 190 countries, including India, providing international customers access to the latest global fashion trends.